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Channel: paid search – Marketing Insights – Official Blog of Marin Software
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Thanksgiving’s Most Searched Desserts

Pumpkin and pecan pie certainly reign as the Thanksgiving desserts of choice, but with the holiday around the corner we thought we’d take a look at what other holiday treats you might expect at the...

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This Year, Holiday Advertisers Got a Deal on Black Friday and Cyber Monday

In the wake of another historical early holiday shopping weekend, we thought it interesting to take a look at how search marketers faired from Thanksgiving through Cyber Monday. Here’s what we found...

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Fresh Insights from Marin’s 2011 Q4 Report

We just released our Q4 online advertising report, identifying important trends year over year in online advertising. We sampled the Marin Global Online Advertising Index, which includes over 1,000...

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Developing a Mobile Marketing Strategy

Implementing a mobile marketing strategy for paid search may pay large dividends to your web business. This article outlines the basic steps from evaluating the opportunity to building and optimizing a...

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Car Companies Win Super Bowl

The Giants may have won this year’s Vince Lombardi Trophy, but auto advertisers won the online advertising wars on Super Bowl Sunday. The list of car companies vying for consumer attention was a who’s...

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People Love to Search on their Smartphones and Tablets

We love our mobile devices, and according to our recent study of mobile paid search, we love searching on them. In looking across our client base the trend was unanimous, mobile search is up, way up....

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Compelling Trends from Marin’s 2012 Q1 Report

Marin is proud to announce the release of our 2012 Q1 online advertising report. This report, which identifies significant year-over-year paid search trends, was compiled using data from over 1,500...

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GRP = Get Ready (for another online) Performance (metric)

I began my love of data-driven marketing nearly a decade ago when I started at The Nielsen Company. While my time there was limited to the Consumer Packaged Goods and Telecommunications industries, I...

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Making SEM and SEO Work Together, Beyond Keyword Research

Last month I highlighted the importance for SEM and SEO managers to communicate their findings to one another during keyword research and analysis. By keeping the lines of communication open and...

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4 Paid Search Innovations Marketers Should Be Thankful For

I started in the search industry approximately seven years ago. Since then, much has changed in the space and how search marketers manage their day-to-day activities. In the beginning, it was all about...

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Turkish Retail Giant Increases Return on Ad Spend by 20% with Marin Software

Marin is happy to announce a new case study with Trendyol, the leading online fashion retailer in Turkey. We’d like to thank them for allowing us to share their success story. Prior to working with...

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To Every Bid There is a Season: 4 Quick Tips for Seasonal Optimization in...

The holidays are over, but seasonality should be a consideration for search marketers all year round. Seasonal shifts in consumer behavior influence paid search performance, and create a constantly...

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Car Companies Win Super Bowl

All eyes were on the gridiron this Sunday for Super Bowl XLVIII, although the stiffest competition this weekend wasn’t between the Seahawks and the Broncos, but between auto advertisers. Even with...

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Last Call for Biggest Search Geek!

We have one week left to find the Biggest Search Geek, and competition has been fierce this year! If you’re not familiar, Biggest Search Geek is a quiz contest that tests your SEM smarts. In our 6th...

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4 Best Practices for Search Beyond Google

Google versus Bing. While they may be duking it out for market share, these two search engines can actually go really well together as part of your overall online marketing portfolio. According to an...

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[STUDY] Data Shows Search & Social Go Better Together

You already know the data on search and social channels is compelling –  more than 92% of the global internet population uses search engines, and more than 73% use social platforms. But when it comes...

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4 Secrets to Achieving Search & Social Synergy

Last week, we revealed data showing the benefits of an integrated cross-channel strategy. But implementing that kind of strategy is easier said than done. Here are some practical tips from our latest...

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Paid Search 101: Reaching Relevant Customers with Geo-Targeting

One of the most overlooked settings in search marketing that produces wasted spend is geographic targeting. There’s  a good chance that your paid search ads are not relevant worldwide, so why spend to...

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Paid Search Worthless? The Other Side of the Coin.

There’s been some new stories recently about a report eBay did last year claiming that paid search for large brands was pretty much worthless. Many of these stories are focused on the fact that online...

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Mom or Dad, Who Do We Love More? Paid Search Confirms

Here’s a fun little analysis we did. Now that Father’s Day and Mother’s Day are behind us, we thought it would be interesting to take a look at the paid search activity around each of these holidays....

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